New guide to inland tourism in Valencia
The Regional Minister of the Valencian Regional Department for Tourism, Belén Juste, has presented to the Valencian Tourist Industry the Temps guide from the Region of Valencia’s Inland Accommodation Product Club, a publication about the leading and most exclusive inland accommodation offers in the Region of Valencia, in accordance with certain quality criteria and under a single brand identity and image.
A total of 77 country accommodation establishments in the Region of Valencia were submitted to a rigorous selection process before being included in this Product Club guide, which details the characteristics and services offered by each of them. The guide includes 48 country houses (18 B&Bs and 30 country cottages), 13 hotels, 11 holiday apartments and five hostels located in the provinces of Alicante, Valencia and Castellón.
The Inland Accommodation Club is part of the Competitiveness Plan 2009-2011 promoted by the Valencian Regional Government, which aims to strengthen and improve the competitiveness of quality accommodation in the Region of Valencia in different markets. For this purpose, a communication and marketing strategy has been designed to publicise the Inland Accommodation Club in national and international markets. The first marketing action will be taking place at the World Travel Market in London, from 9th to 12th November.
