BIKINI BASH 2010

Where were you ladies? Once again the Costa Blanca has failed in its attempt to break not one, but two Guinness World Records at the Bikini Bash 2010 held on Saturday.

Organised by Sol Productions and sponsored by Europa Network and the Orihuela Costa Town Hall, the second annual event promised to be bigger and better than last year and it was.

There was a fun party feel the whole afternoon at Campoamor beach and although, sadly, no records were broken this year, that didn't stop the thousands on the beach from soaking up the sun and atmosphere and partying until the sun set.

2000 ladies in bikinis needed to register in order to break the record for the most photographed group of women in one place wearing a bikini. It is currently held by Russia and after last year's attempt it was sincerely hoped that the title could be bought to the Costa Blanca this year.

The official photograph took place at 7pm and at the time of going to press we were still awaiting the exact number of ladies to be clarified and confirmed, “We don't know the official count just yet,” Said Sol Productions Managing Director Gina Marks, “But we have had a fantastic afternoon, there has been thousands here so well done Costa Blanca.”

Organisers also attempted to break the record for the largest parade of women wearing a bikini. 360 bikini babes were needed to walk the specially marked out circuit. Some were slightly disappointed at not getting in the record books and of course, the more who took part, the more money was raised for ten local charities, but saviour on their part came in the form of mystery benefactor Jack London who in the end, donated 500€ to the good causes.

Jack stumbled upon the fun and frolics and dug deep in his pockets, “I like to support charities and it needed a bit of support today.” The chairman of a UK charity himself which dishes out a million pounds each year, his own personal generous donation certainly raised spirits and will be gratefully received by local organisations.

But the fundraising does not stop there. A 2011 calendar is being produced featuring ladies and images from the afternoon and all proceeds from its sale will be divided between the charities.

Record attempts aside, there was plenty of entertainment on the main stage throughout the afternoon with events kicking off with elegant and dynamic performances from Ruth Kingsbury and her dance troupe, salsa moves and Conga got people on their feet while the male model fashion show gave the women something to smile about.

Following the photo shoot there was plenty of live music to keep the crowds entertained including a Rod Stewart tribute and a Queen tribute from rock band Chess. Appearances were also made by the Spanish Quad Bike Champion Tim Mahr and the 2006 Body Builder World Champion Bernat Scorus.

"A big thank you goes to all the entertainers here today,” added Gina, “a special thanks to Evelin Scarpari, Susie G and TKO, to all the volunteers from the charities who helped take the registration details and of course to our main sponsors Europa Network and the Town Hall.”

So what now for the Bikini Bash? Will it be third time lucky next year? Watch this space...